Seasol started as a small Tasmanian based Seaweed Company. In 1984 it was purchased by Eric Haynes, a coal miner from England who had migrated to Australia with his wife Molly in the 1950’s.
At the time the Company was manufacturing and selling a product called Seasol, a plant health tonic and soil conditioner made from Bull Kelp washed ashore on King Island. Although not widely recognized, the product was generating significant interest locally among farmers and commercial growers who saw improved growth and quality in their crops when Seasol was applied.
Eric quickly recognized the potential of such a product and in the years that followed Seasol was developed for commercial horticulture. It was during this time that it proved its value as a superior plant tonic. Results in the field continued to show that Seasol improved the quality and performance of yields, reduced plant stress and resulted in tougher, healthier plants. Although R&D funds were limited, trials and anecdotal evidence from all over Australia and indeed many parts of the world, confirmed that this magical seaweed had properties that science was yet to properly identify.
In the mid 1990’s Seasol was re-packaged specifically for the home garden market, and with the support of horticultural experts its sales and popularity among home gardeners grew rapidly. As a result of Seasol’s capacity to help protect plants against hot, dry conditions and its astonishing ability to stimulate root growth, it quickly became the top selling liquid garden treatment in Australia. Such positive results paved the way for the launch of a new Seasol home garden range and Seasol’s commercial farming continued to grow and thrive.
In 2000 PowerFeed, a fish based fertilizer and soil conditioner, was released into the home garden market with great success. Since then several products have been added to the company’s range including Seasol Planting Gel, Seasol Super Soil Wetter, Seasol for Lush Green Lawns and most recently PowerFeed for Vegies.